Q2 2026 TV Drug Ad-Spend Report
Our mid-year 2026 snapshot of the prescription-drug ads filling the commercial breaks. Here's who's spending the most on TV right now, which conditions get the airtime, and where the money goes.
$13.1B
Combined estimated annual budget
144
Drugs with a tracked TV budget
Humira
$500M / yr
Autoimmune
Most TV dollars by condition
Across 144 advertised medications, drug makers pour an estimated $13.1B a year into television. AbbVie leads the pack at $2.0B across 13 brands, and the average advertised drug carries a $91M budget.
The biggest pharma advertisers
Estimated annual TV ad spend grouped by the company behind the brand.
Where the money goes
TV ad spend grouped by the condition the medication treats.
By country
The US and New Zealand are the only countries that allow direct-to- consumer prescription-drug ads — but spend still varies widely.
The 10 most-advertised drugs
The single biggest TV ad budgets of Q2 2026.
- 1$500M
Humira US
AbbVie · Rheumatoid arthritis, psoriasis, Crohn's disease
- 2$480M
Skyrizi US
AbbVie · Plaque psoriasis, psoriatic arthritis, Crohn's disease
- 3$420M
Ozempic US
Novo Nordisk · Type 2 diabetes
- 4$390M
Dupixent US
Sanofi/Regeneron · Eczema, asthma, nasal polyps
- 5$380M
Wegovy US
Novo Nordisk · Chronic weight management, cardiovascular risk reduction
- 6$350M
Eliquis US
Bristol-Myers Squibb/Pfizer · Blood clots, atrial fibrillation
- 7$350M
Mounjaro US
Eli Lilly · Type 2 diabetes
- 8$300M
Zepbound US
Eli Lilly · Chronic weight management, obstructive sleep apnea
- 9$280M
Jardiance US
Boehringer Ingelheim/Eli Lilly · Type 2 diabetes, heart failure, chronic kidney disease
- 10$260M
Keytruda US
Merck · Multiple cancers
TV drug ad spend: frequently asked questions
How much do drug companies spend on TV advertising in Q2 2026?
Across the 144 TV-advertised prescription drugs we track in the US, Canada, and New Zealand, drug makers spend an estimated $13.1B a year on television advertising — an average of about $91M per advertised drug.
Which drug is advertised the most on TV?
Humira carries the single largest estimated TV ad budget at about $500M a year, making it the most-advertised prescription drug in our Q2 2026 data.
Which pharmaceutical company spends the most on TV ads?
AbbVie spends the most, with an estimated $2.0B a year across 13 brands advertised on television.
Which health conditions get the most TV drug advertising?
Autoimmune, Diabetes, Cardiovascular attract the most TV ad spending, with Autoimmune drawing the largest share of estimated television budgets.
Which countries allow prescription drug ads on TV?
The United States and New Zealand are the only two countries that allow full direct-to-consumer prescription drug advertising on television. That is why almost all of the TV ad spend in this report comes from those markets.
More editions
Methodology & notes
Figures are estimated annual TV advertising budgets compiled for reference, grouped from our catalogue of TV-advertised prescription drugs across the United States, Canada, and New Zealand. This edition is a point-in-time snapshot captured on 2026-06-30; the per-drug figure is an annualized estimate, so editions reflect the standings at publication rather than quarter-by-quarter spend. They may differ from official company reporting and update as our data is refreshed. This report is for general information only and is not medical, financial, or investment advice. Free to cite with a link back to this page.
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